- The Marvel Cinematic Universe is struggling to attract younger audiences, as seen in data for the historically bad opening weekend of "The Marvels."
- The Young Avengers team, which targets younger viewers, may face challenges if younger audiences are not showing up to cinemas.
- It's unclear whether the issue lies with the MCU itself or with a decline in cinema attendance among Gen Z, but project quality and a return to the interconnected narrative of the Infinity Saga could help increase viewership overall.
The final scene at the end of The Marvels comically recreates Nick Fury's Avengers recruitment pitch from Iron Man. However, this time, it's Iman Vellani's Kamala Kahn trying to recruit Haille Steinfeld's Kate Bishop for what appears to be the Young Avengers. This team of younger heroes has been teased for years with the introduction of characters like America Chavez, Eli Bradley, and Cassie Lang. Despite the team being well-known by comic readers and packed with potential talent in the MCU, Marvel Studios is simply failing to gain the attention of the project's presumed target audience.